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Wine Prices

Written by Mike on May 20, 2008 – 11:30 pm -

I was reading an article in the May issue of Money Magazine entitled “Intoxicated By Wine Prices.”  There was an experiment done by Stanford and Caltech researchers to determine whether the price of the bottle of wine affected the consumers’ opinion of wine.  They served the test group two glasses of wine from the same bottle, but told them that the first glass was from a $10 bottle of wine and the second glass was from a $90 bottle of wine.  The test subjects liked the “pricer” bottle of wine almost twice as much. 

In my opinion, there is just no accounting for taste.  Not being a wine drinker, I openly admit to not being an expert on the subject.  However, with that said, I know what I like.  At a recent company retreat in Las Vegas, a collegue ordered a $350 bottle of Opus One.  I found it to be very dry.  In fact, it reminded me of the cheap champagne we drank at the junior prom.  A week later, while dining with some friends, I tasted a $50 bottle of Prisoner that was much more to my liking. 

The point is, when it comes to wine, it’s not always what you pay for.  Here are a few bottles of wine, that cost under $20 a bottle (selected by Master Sommelier, Andrea Robinson, that will impress even discriminating palates.

  1. Freixenet Brut de Noir (Sparkling) $12-$15
  2. Saint M Riesling (Riesling) $12-$15
  3. Kim Crawford Unoaked Chardonnay (Chardonnay) $17-$20
  4. Castle Rock Pinot Noir (Pinot Noir) $10-$15
  5. Sebastiani Sonoma County Merlot (Merlot) $16-$18
  6. Baron Philippe de Rothschild Escudo Rojo (Cabernet Blend) $15-$16

Enjoy!


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